Iron Lynx joins Blaupunkt for 2026 IFA Berlin

Iron Lynx will take a center stage at the 2026 IFA Berlin by displaying one of its famous Le Mans Silver Arrows Mercedes-AMG LMGT3 on the Blaupunkt stand as the team’s proud partner confirms a brilliant presence in the world’s largest and most important trade fair for consumer electronics and home appliances.

Having joined Iron Lynx as a partner in 2025, the iconic German brand will continue highlighting a positive collaboration with the team by recreating a pit box atmosphere in this year’s stand. High technology is a shared ground for Iron Lynx and Blaupunkt. Just as it is key for the team to display, acquire and utilize information to improve performance and achieve results, relying on quality electronics can make a difference for everyday users in experiencing the high-speed world of today to the fullest.

The relationship between Iron Lynx and Blaupunkt underlines the value of motorsport, especially in world-class series like the FIA World Endurance Championship and European Le Mans Series, as a winning promotional platform for the most dynamic and growing companies. At the same time, having the #79 Mercedes-AMG displayed in such an important context opens up a key chance for global recognition.

The 2025 edition of IFA Berlin was visited by 220.000 people coming from 140 countries and featured more than 190 exhibitors. Visitors will be able to experience the atmosphere of a famous race track and sample the excitement that Le Mans brings.

Come and visit us at Hall 22, Booth #127, from Friday, September 4th to Tuesday, September 8th, at Messe Berlin – Messedamm 22, 14055 Berlin, Germany.

We are delighted to take this exciting step in our partnership with Blaupunkt, and proud to have our #79 Mercedes-AMG LMGT3 from the 24 Hours of Le Mans on display in such a world-class exhibition. This initiative highlights the mutual benefits of merging two worlds that, while different in many ways, share so many values. The team will be showcased on a very important stage, and many people will have the chance to make a jump into the FIA WEC and ELMS excitement for one day.

Andrea Piccini – Team Principal & CEO, Iron Lynx: 

Bringing the spirit of Le Mans to IFA Berlin this year is something truly special for us. Showcasing the Mercedes-AMG LMGT3 alongside our latest Blaupunkt products creates a powerful connection between two worlds driven by the same values: quality, precision, and performance. These principles are essential on the track in endurance racing and they’re equally important in every Blaupunkt product we bring to consumers. We’d like to sincerely thank the entire Iron Lynx team for making it possible to bring the car to Berlin in the middle of the racing season.

Frank Goergen – Board Member, Blaupunkt